Introducing:

The Incurables

A community of critical-thinking, whip-smart, and motivated entrepreneurs who are ready to make substantial progress in their businesses WITHOUT going crazy trying to figure it all out on their own

Do you ever wish you could find that group of people who, like you, want to be part of a kick-ass community of business owners who fully admit that they aren’t much into joining groups?

That you were sure you were on the right track when you finally focused and dug into a project/part of your business?

That you could count on getting consistent support from other strategic, insightful and no B.S. business owners who get what you’re going through?

And while you may have joined group programs, masterminds or communities before, you just never seemed to get the traction in your business you so desperately want.

You’re not alone. There are others like you who simply want something different and more effective to get them to where they want to go.

With The Incurables, you’ll get exactly that.

A FLEXIBLE PROVEN FRAMEWORK THAT COMBINES THE POWER OF CONNECTION AND SUPPORT WITH PRODUCTIVE IMPLEMENTATION SESSIONS TO CATAPULT YOUR BUSINESS FORWARD LIKE YOU NEVER HAVE BEFORE.

This community is not just about people getting together and talking about their business challenges, this community has a proven structure to help you actually get things done.  This is what has done wonders for me in my business.

Alarm bells might be going off right now. Structure! Ew! But you’re smart enough to know that without it, you’ll be taking a lot longer to reach your goals or you won’t reach them at all. This is the kind of structure that helps entrepreneurs thrive.

The Incurables community provides the kind of structure and accountability that is the perfect fit for those of us who value freedom and creativity.

HI, I’m Heather

I’m a dual business owner, Canadian living in Sweden, and author of No Plan B: A Handbook for Incurable Entrepreneurs and Other Rebellious Souls.

I’ve joined business groups, taken programs, and participated in masterminds over the 10 years I’ve been in business but none of those really worked for me the way I needed them to.

Not until last year did I find the right mix for me and now I want to share it with you.

I’ve created The Incurables, so that you can experience the benefits of focused work sprints, a community of like-minded, ambitious, generous business-owning peers, and my support all rolled into one.

No distractions, no excuses.
Just good work with good people.

Proven effective

Truth be told, the seed for The Incurables was planted way back in 2016 when I went through Seth Godin’s altMBA. Seth created an experience…a commitment we signed up for to show up, a commitment to contribute, and a commitment to decide to ship imperfect work. That experience shaped the content of my book, and has very much informed what I’m inviting you to now.

Seth knows this works. I know this works. Because things work better when we do them together. So let’s make the commitment to move out of this pandemic and into 2021 with the right elements in place to succeed.

here’s what’s included when you join the incurables community

Unlike most groups that meet on Facebook, we don’t do that because it’s a distraction.
Here’s what we do instead:

Weekly 90-minute sprints every Tuesday to get shit done.

These will run for 6 months from January through June, and we’ll have separate US + EU cohorts to account for time zones. Don’t worry, all members will be connected in the Slack chat, but our co-working sprints will be time-zone based

Monthly email office hours – “ask me anything” style where you can get my help on whatever you’re working on

Yup, it’s access to me for a fraction of the usual cost. I’m both a certified CTI coach and I have 10 years and two businesses under my belt. Normally it’s $500/mth to work directly with me so this is a great way for us to connect

A community space on Slack

This is where we can communicate with each other, share resources, make connections and find answers, without having to join another bloated Facebook group!

Pop-up round-table facilitated brainstorming when members are stuck on something and need help

Got a creative blockage? We’ll invite other members to a pop-up brainstorm to help. These are on an as-needed basis and may be topic-specific, on occasion, if warranted.

A flexible, tested, effective framework to do focused, important work

Learn how to incorporate micro-commitments, removal of distractions + non-negotiable time to your workflow.

This is a 6-month commitment to shipping work that matters, without an unrealistic investment of time or buckets of money.  Most similar experiences (like mastermind groups) are a year long, and for good reason: that’s how long it takes to get traction. But I know that in 6 months you can achieve a lot. And if you dig the experience, you can sign on for the next six.

Cost: $99 USD/month

It took me many years and owning two separate businesses, slowly driving myself into the ground before I cracked this nut. In my coaching business I’d tested all kinds of offers like group coaching, international retreats in Peru and Iceland, one-month challenges, multiple variations of 1:1 offers….essentially I was just throwing things at the wall to see what stuck and in the process, working way too hard. Specifically, working way too hard for not enough consistent return ($$) to make it worthwhile.

What I hated was feeling uncertain about what would work best, and feeling like I had no one to ask…no one to bounce my ideas off to see if they had legs.

What I hated was developing ideas and not having a skilled set of eyes to review my copy to make sure it was actually representing my offer well.

What I hated was popping in to some of the entrepreneurial groups I’m in on Facebook to ask for help and getting either a) pitched or b) given sub-standard advice from random people who knew way less about running a business than I did or c) ignored completely.

It wasn’t until I got invited into a unique entrepreneurial collaboration after a conference I presented at that things dramatically changed for me.  After all these years, I finally felt like I had people who cared about my business doing well and vice versa. And when the resistance is strong, I had a bullet-proof card to play by joining a work sprint. Even better, it was in a “clean” space online…on Slack…none of the noise and distraction and GIF’s of Facebook.

As this experience slowly revolutionized my experience as a business owner, I realized I want everyone to feel like this kind of structure and brain trust can be available to them.

Won’t it be great the next time you have shiny object syndrome and one of your Incurable friends snaps you out of it because they know what your bigger vision is and can hold you to it?

Or knowing that you’re in a space that values collaboration over competition every. single. time?

There is so much strength in knowing we have People that have our backs, to help us brainstorm our way out of the flops and champion us to success.

This is for you if…

  • you’re already making a living as a self-employed person or business owner
  • you struggle with work boundaries, structure, and consistency
  • you really value your autonomy but know that being connected to other business owners is super important for business growth
  • you are truly committed to growing your business + know there’s no magic bullet
  • you’re high on integrity but also don’t take yourself too seriously
  • you’re driven to becoming the entrepreneur you need to be to build what matters to you
  • you want to both get and give support
  • you fucking love a brilliantly-placed swear word

This is not a good fit for you if…

  • you’re into manifesting/law of attraction thinking
  • you’re interested in the benefits of a smart group but not in giving much in return
  • you’re looking at joining as a means to get more clients from within the group (bad! not allowed!)

FAQ’s

What time will the sprints be held?

It depends on who joins this round, but my aim is to settle on a time that can accommodate everyone OR have two separate sprints to cover vastly different time zones, if necessary.

What's your refund policy?

If you join and within the first month (30 days) you’re not feeling it, you can get your money back. The Incurables only works when everyone wants to be there.

Do I have to be a business owner to sign up?

You don’t have to be a full-time business owner but it IS for incurable entrepreneurs, so if you’re just building up your side-hustle or consider yourself a freelancer who needs the support, you are more than welcome to apply.

Why is it 6 months long?

For two reasons. One is that 6 months together allows us to create habits that last. The other is that 6 months allows us to build community and lasting professional connections. In the past, I’ve run three-month programs and people always tell me, in the end, they wish it were longer. So, here we are!

I haven't used Slack before. Is it necessary?

Slack is pretty intuitive and I’ll be providing a simple how-to video to get you up and running. And yes, it is necessary to join us on Slack to take part. This is where we’ll be having useful convos and building our little community.

The reason I chose Slack is that I use it successfully for other groups and it’s the least distracting, most bullshit-content free zone I could find.

Read through everyone and still have a question about The Incurables? Contact me HERE.

Here’s the thing: every week, every month that passes is time you don’t get back. And the ironic thing is that you don’t need more time, you just need to decide.

Decide to take action.

Decide to systematize and respect the process.

Decide to set goals and show up to make them happen.

Decide not to do it alone.

See you on the inside?

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