HEY, that’s me – Heather >>

I’m a Canadian business owner + strategist based in Sweden.

I started my first successful business in 2011.
My second in 2015.
And now I can help you level up your business.

why should we work together?

Because you’ve got business envy that sounds a bit like, “We started at the same time but he’s way ahead of me. What gives?”

Because you’re super self-motivated + ready to be the person getting invited on podcasts to talk about why your business runs so well.

Because you’re more than ready to take a vacation + not worry about how much you’re spending.

Because like me, you’ve got No Plan B. You’re an incurable entrepreneur and just want to, well…entrepreneur better. There’s no going back to the working world.


And me? This is my jam.

I help you find the hidden opportunities and revenue in your business as it currently stands. Why stay stuck in the ‘busy work’ when we can instead make the business work for you?

I work with your great ideas to plan for the long game and put into action a strategy that makes sense for you, for your lifestyle, and for your headspace.

"Where did this No Plan B come from?"

No Plan B was born because after my parents divorced when I was 10, I was banned from seeing my mom and all of our extended family, moved to Central America where I lived alone much of the time, and a journey of extreme self-reliance began.

From that age forward, I had no real safety net.

No Plan B existed for me if I didn’t just do what needed to be done to get through to tomorrow.


And yup, it was hard as shit. I wouldn’t wish it on anyone.


BUT my upbringing gave me my superpowers: resilience, courage, curiosity, and drive. 

Lemme tell ya, when you live at the whims of other people’s (bad) choices for so long and have to just shut up and accept it, it gets tired real quick. I used to daydream when I was a teen about growing up JUST so that I could make my own decisions about my life.

So when I entered the working world, it just felt like another type of cage. Fill in this spreadsheet, jump through that arbitrary hoop, kiss this person’s ass. Ugh. I wanted none of it. I wanted self-determination more than anything. I wanted to call the shots. ALL OF THEM. 

But I still had to get on my feet financially so in my 20’s I worked in various jobs and companies, on numerous continents, until I finally hit my limit and in 2010 began working for myself as a location-independent coach and business consultant.

Because quite frankly, I’m not built for the 9 to 5.


Heck, I’m not even built for one line of work. (Hence me running two companies)


you’re not built for it either.


Which is why you’re doing your own thing and actively creating the environment you need to pursue all the things you love.


I get it.


Because having creative control over what you dohow you work, and how much you want to earn is critical to your ability to do work that matters

Because you want to look back ten years from now and see that you didn’t faff around….you created an extraordinary life for yourself.

You took the ordinary…and made it extraordinary.


friend, I’m glad you found your way here.

My specialty is helping you get maximum output for thoughtful input, so that you don’t waste another day on things that won’t massively awesomize your business, and by extension, your life. Cool?

Truth is, we don’t have any time to lose.

My Street Cred

I’ve been running a successful online coaching + consulting business since 2011 AND I run a polar expedition company – which involves lots of capital, the hiring of entire ships, staffing, and a lot of holy-shit-hope-this-works.

I’ve got over half a decade of business coaching success stories. 

Wanna know how good I am? Check out my Happy Clients for the results.

Prior to starting my own company, I worked all over the world in various capacities. Without a Plan B I left for Mexico at 23 to manage 15 staff as the English Director in a private school in the Mexican desert, then later to South Africa to building an entire social media platform for an amazing HIV non-profit, and from Vancouver (this one’s even more random) I guided old rich cowboys through an online auctioning process where they could buy a $3 million dollar crane in Dubai for their business. Whut? Weird. I know. I was also a sales rep for a drug company for 7 long years (thank baby jesus I could work from a home office).

Basically, I said yes to anything that would improve my skill set, build my courage and confidence, and give me the financial security I needed to keep building the life I wanted. And this wide array of experience is exactly what I bring to my work today.

Aside from my personal coaching and strategy business (this website you’re on here), I’ve been a key consultant in building outstanding customer service best practices for one of the fastest-growing Antarctic expedition companies out there, (not the one I own, another one) over the past 4 years.

Oh yeah, I’m also a certified life coach through CTI and a graduate of Seth Godin’s altMBA program. In other words, business smarts and coaching skills are my jam.

other bits you’ll need to know:

I don’t sugarcoat things. I’m direct, honest and committed to helping you not waste time.

I’m not a hand-holder. My clients are self-driven and take responsibility for their shit.

And I don’t believe in formulas.

I believe in the relationship economy and connection marketing.

I believe in dogs, cheese, and foraging in the forest.

I believe in boundaries. Lots of them. Healthy boundaries.

I believe in inclusivity and a humans-first approach.

I believe that being of service is the way to have both a fulfilling life and a healthy bank balance.

And I believe in kindness. Kindness is everything. {And swearing. Swearing as creative outlet.}

Sound about right?