COMING OCTOBER 20th, 2020
No Plan B isn’t your run-of-the-mill business book.
I wrote it based on a decade of entrepreneurship to help you work through the self-doubt, the indecisiveness, the comparisonitis, and all of the other things we need to wrangle in order to ship work that matters.
I’ll help you uncover your unique fingerprint, and use that as the driver to bring your ideas and business(es) to life. And if you already have a business that’s humming along, this book will provide the reboot you need to take yourself to the next level as an entrepreneur.
Let me be clear: this is not the book where I tell you how to succeed in business. I won’t teach you how to get 500 followers overnight, nor how to jam people into your funnel to get X number of sales this month.
Build for staying power
A Strong business needs smart strategy + consistent visibility
And smart business owners don’t try to achieve this alone.
Hi I’m Heather, a Canadian dual business owner living in rural Sweden.
I run an international business consulting practice that helps small-to-medium business owners grow their bottom line without adding busy-work.
I also run a bespoke polar expedition company that takes discerning travellers on once-in-a-lifetime expeditions to the Arctic and Antarctic.
But more than anything, I’m an incurable entrepreneur.
The truth is that for people like us, there is no plan B.
For people like us, there is no option of defaulting back to a j.o.b.
For people like us, your work is an extension of who you are.
So…now that we’re clear that the only way is forward, ready to hit that income target? Hire some people? Write that book? Grow your client roster? Become the next person to reach the South Pole on skis?
Good, because this is my jam.
A tailored approach free from dude-bro marketing tactics + hustle culture
I help my clients the way I wish I’d been supported in the early days of self-employment: free from marketing bandwagons and cookie-cutter tactics that don’t fit the business owner.
We each come to our businesses and work with a unique set of circumstances. We’ve got widely varying strengths and weaknesses, and widely varying demands on our time and physical space.
All of my coaching engagements start off with understanding exactly what those are, and then building your business up around those elements.
That doesn’t mean it’s not challenging, or that you won’t be pushed out of your comfort zone. It means that we’ll make choices and plan things out in a way that avoids you feeling resentful, overworked, and unfulfilled.
What's most remarkable about working with you is how I've had a bazillion ideas in my life finding it overwhelming to crystallize - monetize! - most, and yet I feel you've helped me make more progress in the past six months than others have in six years. Sixteen years. Twenty-six years! More! Thank YOU.
What we focus on
Together, we'll focus on what your business needs most in order to run efficiently, and for you to have peace of mind knowing you're doing what you need to do to achieve your goals.
The pre-work that all clients complete before working with me helps identify exactly what needs some tough love. You might be a boss about internal systems, but struggle with consistent marketing that feels true-to-you.
Your areas of strength are what got you this far.
Now it's time for me to come in and put a permanent cork in those holes that have been draining your energy and preventing your business from functioning well and allowing for growth.
Your systems should save you time + create a slick user-experience for your clients or customers.
Your marketing shouldn't be something you dread or hate to do. Simplicity and consistency are key.
Not knowing where to best allocate time or funds is the Achilles' heel of many business owners. We'll hone your decision-making skills + take the guess work out of next steps.
better clients (and client retention)
Your clients should be a great fit for you - full stop. Right Fit clients builds loyalty and recurring revenue because your business becomes their go-to service or product.
The Three ways you can
work with me
Serenity now! session
- One 90 minute session
- Tackling one defined area/problem in your business that you need help working through
- An mp3 recording of our session
- A plan + my direct recommendations of further people or resources to help you achieve your goal
THE MASTERMIND SESSIONS
- Two 120 min sessions over two days
- Tackling your entire business
- mp3 recordings of our sessions
- My direct recommendations of further people + resources to help you grow your business
- An implementable, unique-to-you roadmap for your business to take you through the coming 3/6/12 months
Back pocket business advisor
- My brain in your business…like a not-so-silent partner
- Once-monthly sessions on Zoom
- Email support in between sessions
- My eyeballs to run over your sales copy, press releases, podcast plans…literally anything you need a trusted opinion on
WARNING: My consulting services are not compatible with anyone who wants to build a ‘lifestyle empowerment brand’, nor who want to jam customer prospects into their sales funnel and collect cash on the other end, nor who believe that manifesting is a business strategy.